Peserico

The brand was born in 1962 quite modestly, with a small sewing workshop owned by an energetic married couple: Maria Peserico and Giuseppe Peruffo. Initially, the workshop specialised in women’s trousers and skirts. For the reader who is well-acquainted with the realities of the twentieth century, this may seem deeply symbolic. After all, women’s trousers are, often, very demanding for a tailor’s skill and, in Italy in the 1960s, women’s trousers and functional skirts were real statements of style and a manifesto of change. The struggle of the Italians for their rights, back then, was in full swing and the trousers were more than an object of a wardrobe. They were a symbol of women’s equality.

Woollen fabrics, usually homogeneous and flowing, are enriched with elaborate “breakthroughs”, as if highlighted from depth, becoming almost stereoscopic. It is an excitingly beautiful and functional fashion for real-life modern, stylish and self-aware city dwellers. It is not surprising to hear that the research department of the company has a laboratory where textiles and knitwear are expected to pass a crash test, as they are tested for wear resistance. The laboratory’s painstaking approach is inherent in the Peserico brand. Their artistic passion means that creative designers see Peserico as a leader not hindered by perfection. After all, high Italian fashion is, in so many ways, an elaborate world of craft, raised to the degree of exalting art.

New official mono brand store Peserico in Cyprus opened in June 2018 in Limassol.